Visualisation for Transformation
The HSR (Hauptstadtrepräsentanz) of Deutsche Telekom AG is a vital element of its Brand Architecture and is located right in the middle of Berlin.
Our role was to create an intricately detailed 3D model and bring this to life with CGI. Visualising the architecture accurately meant modelling it from scratch by using ground plans as guides to create an exact representation of the existing venue. The building has an interesting structure since it fuses the modern glass facade along the "Französische Straße" with the historical architecture of the "Telegraphenamt".
Multiple interior design studies and event scenarios have been evaluated by using our architectural 3D visualisation as the perfect foundation for creative exploration.