Blurring the line between analogue and digital

CGI & 3D Design

The Deutsche Telekom booth at the IFA 2017 has been blurring the boundaries between the outer and inner world, reality and virtuality, analogue and digital communication. Based on the concept of “convergence“, Meiré und Meiré has developed an innovative and progressive trade fair architecture which underlines the brand’s pioneering role in the digital revolution.
We have been commissioned to design multiple Ultra-High Res horizons, creating an environment to feel the convergence of the digital and analogue habitat.